The Next Big Thing

While flying home from Boston I saw a new commercial for the Samsung Galaxy S II phone. I did an earlier blog post on another commercial for this phone, "We All Aspire". This one, though touching on different American themes, is just as blog-worthy. In this new commercial it mocks those who wait hours and hours for the new Apple phones waiting for the "next big thing". However, it seems the next big thing is already here:





This new Samsung commercial tries to get consumers interested by telling them that the Galaxy S II is the "next big thing". Americans are always wanting something new. We will wait hours in line (as seen in the commercial) to be able to say that our phone is the newest. An especially interesting line is when they are discussing the impending new Apple phone, one man says, "if it looks the same how will people know I upgraded?" We are taught, most likely by commercials similar to this one, that the best thing is the newest thing. Whatever you've got, it has to be fresh. Companies, like Apple, thrive on our American thirst for the latest and greatest. Thus, these large companies attempt to exacerbate this idea so people will buy their products.