To continue on the theme of commercials and the messages they send, the new Chevy Sonic commercial makes a pull towards the younger generation. The commercial depicts the new Chevy Sonic doing various stunts, such as bungee jumping, kick flipping, and sky diving. The song playing for the duration of the commercial also calls to the younger generation, or those who wish they were still young.
The stunts are to attract young people who are always looking to test their physical limits with new and crazy activities. Apparently, the Sonic is too. The song, "We are Young" by Fun. also plays on that idea. The lyrics are mostly, "tonight, we are young. So let's set the world on fire. We can burn brighter than the sun." The song promotes youth and suggests wildness and brightness. Young people looking for a new car are sure to desire this wild and new car. It will fight right in with their crazy lifestyle.
I would have to agree that this song definitely appeals to the younger generation. Most car commercials tend to focus on the safety features of the car or its reliability. These commercials are created so that they appeal to parents with children that worry about the safety of others in their car.
ReplyDeleteThis commercial appeals to the idea simply of the excitement of a car. It shows the car doing crazy tricks and various things you don't normally find a car doing. It keeps repeating the idea of "first" and this appeals to the younger generation because adolescence is thought of a time filled with firsts or new experiences.
I agree with you, Alexi. The song and the video do appeal to the younger generation, which was quite apparent from the very first stunt – the kickflip. But aside from the stunts, the song, and the ad itself, it is also pretty obvious that the car is designed to cater to the youth. For example, it has a 1.4L turbo engine said to be capable of churning out 138 horsepower. In a nutshell, Chevrolet is telling its target market that the Sonic covers to areas: your need for speed and your pocket. The car manufacturer combined fuel-efficiency and power in one, which is exactly what the youth want in a car.
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